Cheez It Activation

cheez stop // joshua tree, ca


A unique road trip destination for Cheez-It was created by transforming a 1949 souvenir shop in Joshua Tree into the ultimate Cheez-It haven. The pop-up featured the world’s only Cheez-It gas pump and was fully immersed in Cheez-It branding, captivating thousands of snack lovers daily.



PRODUCERS Lesley Galaida + Shacole Hamlett / Show Imaging

AGENCIES All Terrain / Weber Shandwick

CLIENT Cheez-It / Kellogg

DESIGN + FABRICATION Show Imaging

VIDEOGRAPHER Chris Angeles

LOCATION The Station Joshua Tree



Food and Wine article about Cheez Stop in Joshua Tree, California
Big Josh with Cheez It Cheez Stop in Joshua Tree, California
Cheez It gas pump Cheez Stop in Joshua Tree, California
Two males kiss on cheek Cheez Stop in Joshua Tree, California
Cheez It gas pump Cheez Stop in Joshua Tree, California
Female in Cheez Stop in Joshua Tree, California
Merchandise Cheez Stop in Joshua Tree, California
Male in car Cheez Stop in Joshua Tree, California
Wolves howling at Cheez It moon Cheez Stop in Joshua Tree, California
Two males Cheez Stop in Joshua Tree, California
Cheez Pump signage Cheez Stop in Joshua Tree, California
Cheez It Stop in Joshua Tree, California at The Station with bright blue sky
Store Cheez Stop in Joshua Tree, California
Store with Igloo Coolers Cheez Stop in Joshua Tree, California
Man filming influencers Cheez Stop in Joshua Tree, California

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