ELECTRA BIKES

San Diego, CA


For the release of their new accessories line, Electra commissioned me to create animated and still imagery that could be used throughout their website. We spent a week shooting product on brightly colored seamless backdrops to match the fun Electra branding.


CREATIVE DIRECTOR Robin Vallaire

PROJECT MANAGER Carrie Naranjo

DESIGN AND PAPERCRAFT Candice Warner

STYLING Sarah Watts

ASSISTANTS Andrew Burns / John Schulz

CLIENT Trek / Electra Bikes

STOP MOTION Dragonframe

LOCATION Studio Schulz

Stop motion of Electra Bikes avocado socks coming out of avocados on teal backdrop in San Diego, California
Electra Bike mirrors on yellow backdrop in San Diego, California
Stop motion of Electra Bikes MIC baskets going on bike in San Diego, California
Electra Bike seat on colorful backdrop in San Diego, California
Electra Bike tee shirts on yellow backdrop in San Diego, California
Stop motion Electra Bike bell with confetti exploding on blue backdrop in San Diego, California
Stop motion of Electra Bike handles rolling on purple back drop in San Diego, California
Electra Bike fender with troll on purple backdrop in San Diego, California
Electra Bikes cup holders on blue backdrop in San Diego, California
Stop motion Electra Bikes bags on yellow backdrop in San Diego, California
Electra Bike helmet on blue backdrop in San Diego, California
Stop motion Electra Bike baskets on purple backdrop in San Diego, California

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Motion

Moving images and video