GIRL SCOUTS

San Diego and Imperial, CA


Girl Scouts cookie season is one of America's sweetest and most beloved traditions. Approximately 9,400 Girl Scouts in San Diego and Imperial counties alone participate in the cookie program, and these photos were taken to highlight the "Embrace Possibility" theme through internal, social media, and OOH marketing and education.



Director: Nickie Peña

Producer: Robyn Murray

Creative Director: Lauri McDaid

Girl Scouts wearing badges and holding cookie boxes pose near a bamboo background.
Three people sitting together on a floor holding plush toys against a bamboo plant backdrop.
Two children pose with snacks and beverages while dressed as a hotdog and flames pattern shirt.
Student in beige overalls holds up a colorful book while standing in front of tropical plants.
Group of Girl Scout members posing together under a concrete structure outdoors.
A group of scouts in different colored uniforms and vests stand together in front of a bamboo wall.
A Girl Scout cookie guide cover featuring young scouts posing together with their cookie sales cart in San Diego.
A smiling Girl Scout in uniform holds a box of cookies while posing against a light-colored wall.
Three people sitting on ground with bamboo plants in background while holding stuffed panda toy and having fun.
Large digital billboard displaying an educational advertisement above a white building with wooden slat fencing on a sunny day.

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