PERFECT SNACKS

BARS / BITES / KIDS / CUPS


With the talents of an amazing creative team, the original fresh-from-the-fridge Perfect Bar underwent a total brand redesign, launching three completely new products along the way. I was tasked with creating motion and still images to highlight each of the Perfect Snacks' portfolio: Bars, Bites, Kids, and Cups.


Creative content included influencer activations, a Hulu commercial, eCommerce ads, website product pages, social media content, point of sale print and video collateral, and internal marketing material for major grocery outlets.

Man holding peanut butter Perfect Bar in running vest in San Diego, California
Peanut butter cups in San Diego, California
Mocha Chip Perfect Bar with coffee, almonds, chocolate chips and peanuts in San Diego, California
Perfect Snacks Perfect Kids print piece highlighting nutritional value
Breaking peanut butter cups in San Diego, California
Salted Caramel Perfect Bars with peanut butter and caramel in San Diego, California
Holding perfect bar on bike handle in San Diego, California
Kids holding Perfect Snacks in San Diego, California
Peanut butter cups with chocolate and peanut butter and salt in San Diego, California
Kids holding Perfect Snacks in San Diego, California
Almond Perfect Bars with almonds and honeycomb in San Diego, California
Woman runner holding chocolate chip Perfect Bar in San Diego, California
Coconut Perfect Bar with peanut butter and coconut and peanuts in San Diego, California